The contract was signed on Wednesday in Shanghai by Tim Sullivan, China manager for Bindaree Beef/Sanger, who is participating in a trade mission with Minister of Agriculture Barnaby Joyce. 

"Bindaree Beef is extremely excited by this contract," Bindaree chairman, JR McDonald said.

He congratulated and thanked Mr Joyce and Minister of Trade, Andrew Robb for proactively working to grow our trade with China. 

"We believe the work we are doing to develop these opportunities will deliver benefits - especially by creating jobs and supporting a sustainable beef cattle industry - that will reward their efforts," he said.

The contract builds on an existing agreement in which Norco established a supply chain for distributing fresh chilled Australian milk to supermarkets in major Chinese cities, including Shanghai, Beijing and Guangzhou.

In this project, Bindaree is taking beef cuts that have traditionally been used in the manufacturing of hamburger patties in the US market.

They are selecting, preparing and packaging  individual cuts that suit the palate of affluent urban Chinese consumers for traditional-style Chinese cooking.

“The opportunity to cut, pack and price  label beef to go directly on the shelves is a wonderful value-adding opportunity to supply niche customers in China, which is exactly where Bindaree needs to fit in the supply chain," Mr Sullivan said. 

"What Bindaree needs to continue to do is identify and work with the right players in the market place to deliver a premium clean, green product with full traceability, and our HAACP and Food Safety procedures in Australia are the best in the world to deliver that.

"Being a part of this trade mission with the Minister of Agriculture has opened up other opportunities that don't often come to a small company like ours,” he said. 

"So we would also like to thank Mr Joyce for the opportunity to join him on this delegation which is opening our eyes to a wealth of new potential markets."