Why corporate jargon is reaching new depths

By Jonathan Rivett
Updated May 30 2015 - 12:14am, first published 12:00am
Buzzwords abound and there is no end in sight. Photo: Simon Letch
Buzzwords abound and there is no end in sight. Photo: Simon Letch
Buzzwords abound and there is no end in sight. Photo: Simon Letch
Buzzwords abound and there is no end in sight. Photo: Simon Letch
Buzzwords abound and there is no end in sight. Photo: Simon Letch
Buzzwords abound and there is no end in sight. Photo: Simon Letch

I'm all for metaphors. If variety is the spice of life then metaphors are the smoked paprika of language. I just made a metaphor out of a metaphor; that's how highly I regard them. But my veneration for the figurative extends only so far.

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