WHAT customers of Australian grain want and how to best meet their needs is the focus of a forum being held in Narrabri on Wednesday, March 19.
The “Understanding Grain Quality and Market Requirements” forum is the initiative of the Australian Export Grains Innovation Centre (AEGIC) and supported by the Department of Primary Industries NSW.
The one-day forum will cover wheat, barley, canola and pulses (chickpeas, mung beans, faba beans).
The event will update growers, advisers and agribusiness on the current end-product requirements of our major markets, and the crop quality considerations influencing these needs.
AEGIC’s Dr Larisa Cato will lead the discussion on wheat market requirements.
She said overseas customers could seem far removed from everyday farm operations but that they needed to be considered throughout the entire production process.
“Australian grain is internationally renowned for its superior quality and functionality but a competitive global marketplace and an increasingly discerning customer means delivering a spot-on product has never been more important,” Dr Cato said.
The “master classes” will feature a line-up of grain quality and market experts from across Australia, who will provide an insight into areas such as identifying grain quality and functionality, international market requirements for Australian grain and current wheat quality issues Australian grain.
The forums are supported by Wheat Quality Australia, Grain Growers Limited, Barley Australia, Australian Oilseeds Federation and Pulse Australia.
To register and view the “Understanding Grain Quality and Market Requirements” program, visit www.aegic.org.au/services/training/