“Christmas is such a special time of the year, and at Brumby’s Inverell, we want to do whatever we can to give back to the community, as everyone deserves to celebrate the festive season,” Brumby’s Bakery Inverell franchise partner, Jake Stanborough said.

He said that the bakery’s partnership with the charity was important for the store and aligned with their wish to keep the community at the heart of their operations.

“Our aim is that this partnership, together with the support of our customers, will help us really make a difference in the lives of thousands of children and young people who are less fortunate this Christmas,” he said.

The partnership, which launched last Easter and saw the brand donate $20,000 to The Smith Family, has been reignited this festive season with the aim of raising funds on a local level for disadvantaged children and their families throughout Australia to share in the celebration this Christmas.

The Smith Family is Australia’s largest not-for-profit children's charity whose goal is to create opportunities for disadvantaged young Australians and their families, and encourage them to succeed through education to create a better future for themselves.

Brumby’s Bakery Inverell urged customers to show their support this season and get involved with this worthy cause.

“Customers can simply head into our bakery from today and purchase a six pack of fruit mince pies, and Brumby’s will donate a portion of the proceeds back to The Smith Family,” Jake said.