Two visually impaired people enjoying a day of shopping in Inverell were refused service at a food business along Otho Street on Wednesday.
Long-term resident Pete Holzigal and visitor Bronwyn Drew entered the business and were waiting to be served when another group of customers came in behind them and were served straight away.
Bronwyn, who has partial vision, asked the business whether it was because they had Guide Dogs with them.
"I was told yes it was because we had dogs so we left the business straight away. A few minutes later I returned to give them a Guide Dog Access Rights Card to educate them of the law," she said.
Pete, who is completely blind said it wasn't the first time it had happened to him at the business however noted he'd never been refused service anywhere else in Inverell.
He said other food businesses such as McDonald's and even on rainy days the taxi services were "excellent".
"It's disappointing to have such a bad experience. I've walked in there before and because I am completely blind I wasn't sure why no one served me but I certainly wont be going back ever again," he said.
Bronwyn said she could have called the police but decided to use the opportunity as a chance to educate the shop owners.
It is an offence to deny or charge a fee for the entry of a Guide Dog. Police officers can issue on the spot fines or take further action.
Penalties of up to $880 could apply, as per the Companion Animals Act 1998.