Local businesses are being urged to join a free workshop with founder of Buy From the Bush, Grace Brennan, to learn more about how Facebook and Instagram have transformed the fortunes of regional and rural businesses.
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Buy From the Bush, an Australia-wide social media campaign to support business in drought-stricken areas, encourages people in metropolitan areas to support, and purchase from, rural and regional businesses.
The workshop on August 25 will be co-hosted by Buy From the Bush, Facebook Australia and Inverell Shire Council, and will be live streamed on the council Facebook page at 1pm.
Ms Brennan will lead the half hour training session, with Facebook Australia trainer Melissa Westcott.
Since launching Buy From the Bush, Ms Brennan says she has been impressed with the amount of Inverell businesses who have been showcased on the platform and says the town is the ideal location for the first online session in New South Wales.
Leading up to the event, Ms Brennan is inviting locals to post questions on the use of Instagram and Facebook, which can be lodged through the council Facebook page or via email.
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"Whether it's the Instagram or Facebook platform, we're calling on community groups and businesses to send their questions in. It may include topics such as hashtags, timing of posts, paid promotions or expanding your business's market reach," she said.
Council mayor, Paul Harmon, says he's thrilled to see council join forces with Buy From the Bush and Facebook Australia and says it's a coup to secure their services.
"I'm encouraging local businesses to tune in on August 25 and learn from the best in the world of social media," he said.
Cr Harmon says the Buy From the Bush campaign has generated staggering results for rural and regional business since it launched in October 2019.
A report commissioned by Buy From the Bush and Facebook quantified the effect the campaign had on the 275 regional businesses featured in the first four months.
The report found one-in-five featured businesses were able to hire new employees, and 38 per cent started shipping interstate for the first time, while 19 per cent started shipping internationally.
Questions for the workshop can be emailed to council@inverell.nsw.gov.au; sent via SMS to 0448 012 939 or lodged via direct message at www.facebook.com/InverellCouncil
