Kellogg's Australia has donated more than $300,000 worth of stock to boost the spirits and pantries of farming families across the Gwydir and Inverell shires.
Answering to a combined call for help from community radio station STA FM, Gwydir Shire Council and Inverell Lions Club, Kellogg's organised a delivery.
"People were going hungry was the simple message," said STA FM president Peter Jarrett. A Linfox truck carted more than 65 pallet loads of Kellogg's full product range to Inverell on Wednesday.
STA FM representatives, Inverell Lions Club members, Inverell Freighters and Linfox staff worked together to unload the huge donation, which will be distributed out to drought-stricken farmers over the Christmas period.
First founded in 1906 and manufacturing in Australia since 1924 Kellogg's has shown it's generosity through the special delivery.
"This is not the first time Kellogg's has responded to a call for help. Around 18 months ago, a similar donation was delivered to the Salvation Army in Tamworth for distribution amongst our region," Peter said.
Established Lions Clubs across Glen Innes, Warialda, Ashford, Bundarra, Bingara, Barraba and Texas will ensure these donated goods reach the hands of farmers and graziers in need.
Inverell Lions Club will introduce some of the Kellogg's products into their Ring Street pop-up shop, as part of their ongoing drought assistance.
"Inverell Lions Club have been working their backsides off and they needed support, so this donation will back Lions and other service organisations in Inverell. If they need to, services can collect items to get it out to people who really need it," Peter said.
Kellogg's has a close relationship with Australian farmers. Every year nearly 30,000 tonnes of whole corn is milled for Kellogg's, making them one of the largest users of corn for food production.
Inverell Lions Club president Tom Cattell was appreciative of the generous Kellogg's donation and was sure drought-stricken land owners would be too.
Donation bins for the drought appeal have been set up at IGA, Woolworth's, Big W and at the library. Tom said farmers and graziers have been utilising the Ring Street shop.
"It's unbelievable how certain products run out first. People have been donating vouchers which we hand out to those we see fit. When farmers first come in they get a free Lions cake or pudding and $50 worth of items.
"Then they return when they need. We're getting some good donations, we got half a ute load from Ross Hill School the other day, but it's going out to farmers pretty quickly as well."
Inverell Lions Club has been using cash donations and their own funds to purchase items for the pop-up shop as well.
"The CWA are going to give us a hand when we need it too. That's what it's all about, different groups coming together for one cause; to help a lot of people.
"I have to thank Kellogg's, Peter and STA FM, Inverell Freighters and Linfox for this recent donation. It is going to give farmers a boost just in time for Christmas."