Small Businesses in the Northern Inland region will have the opportunity to attend workshops with business speaker, Sue Currie from May 28 to June 1.
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“Brand visibility is vital to growing a small business”, says Sue, who returns to the region after presenting a keynote address in Inverell on personal branding on International Women’s Day in March.
“In my workshops I’ll be covering the elements of brand, public relations and digital communication to promote your small business in the local community.
“I will be guiding the workshop participants to create a nine-point communication plan that will help them develop their skills in communicating their businesses to the public”, Sue added.
The Boost Your Brand workshops will include examples, stories and interactive exercises to create awareness of what brands both personal and professional mean to you and teach what public relations is and why you need it for your business. You will learn the effective use of digital marketing tactics and technology tools to assist with brand communication and will clarify your communication goals and objectives.
Boost Your Brand provided by Community College Northern Inland will be held at the following locations:
Gunnedah – Monday, May 28 from 5.30pm to 9.00pm
Narrabri – Tuesday, May 29 from 5.30pm to 9.00pm
Moree – Wednesday, May 30 from 5.30pm to 9.00pm
Barraba – Thursday, May 31 from 5.30pm to 9.00pm
Bingara – Friday, June 1 from 5.30pm to 9.00pm
The Tech Savvy for Small Business series of workshops is provided by the NSW Government, Smart & Skilled program to support small business owners and their staff by providing training in targeted areas such as information technology business services and foundation skills.
“As an approved Smart and Skilled provider, we are very pleased to be running these workshops to support the growth of small business in the community”, said Alison Heagney, Executive Officer, Community College Northern Inland.
Sue Currie, your workshop facilitator, is the founder of Shine Academy, a professional development training firm providing successful solutions to independent and corporate professionals on personal and professional brand communication.
Sue’s professional career includes TV newsreader, television entertainment publicist and Vice President of Public Relations and Communications in a corporate environment. She is also the author of IMPRESSario – Present and Promote the Star Within You.
For more information about the Bingara workshop phone Tina on (02) 6724 1965, pop into the College at 6 Riddell Street, or visit the website at www.communitycollegeni.nsw.edu.au.
